2501 • March 22, 2025

🚀 Quick Commerce Isn’t Chasing Discounts Anymore—It’s Delivering Convenience

The Signal

Quick commerce is evolving fast—and so is the consumer mindset. H1 2025 shows 24% growth, but H2 is expected to touch 37%. More than speed or price, users now value the ease of access.

How We Found It

This Pulse is based on a fresh field study conducted across Mumbai, Chandigarh, and Indore with 150+ respondents. We blended on-ground interviews, platform usage behavior, and intent mapping to decode what’s really driving adoption.

Patterns Emerging

  • Growth projection: 24% in H1 2025, expected to accelerate to 37% in H2 2025
  • 42% of users now prefer quick commerce for convenience—up from just 12% last year
  • “Quick commerce is no longer a race to the bottom—it’s a race to the doorstep.”

Strategic Note

Quick commerce is undergoing a quiet but powerful redefinition. What began as a discount-driven, impulse model is now transforming into a convenience-led, lifestyle habit. For many users—especially in urban Tier 1 and emerging Tier 2 cities—ordering from a quick commerce app is no longer about urgency or last-minute needs. It’s about reclaiming mental space, reducing cognitive load, and buying time in their day.
This behavior signals a deeper emotional shift: users now associate these platforms not just with speed, but with ease, predictability, and low-friction living. The brands that understand this psychology—and evolve beyond “fast and cheap” into “calm and reliable”—will be the ones that build true daily relevance.

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The Strategic Impact

Expect a shift in strategy from “lowest price” to “highest predictability.” Winning brands will optimize experience over discounts and win on habit not just price.

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